MTV - Close and Caring

MTV: Close and Caring

Furry monsters cuddling, welcoming the viewer to a brand new series of MTV indents. "Close & Caring," one of six new idents that accompany MTV's design relaunch in July 2011, conveys a look and feel that equals the warmth and feeling of a hug, as simple as holding hands or sinking under your duvet.

Sehsucht created the cute little beasts, developed the story concept, built the vignettes, covered the overall production and post-production (editing, retouching, color-correction, special effects), and created the print templates.