The Design Museum and PUMA, through its PUMA.Safe programme, announced the second Annual PUMA.Safe Sustainable Design Lecture at the Design Museum London. On October 18, 2011 world-renowned Chilean Architect Alejandro Aravena will give the address.
Director of Elemental S.A., and based in Chile, the architect and designer, Alejandro Aravena will discuss his approach to sustainability informed design, demonstrated in work such as the Monterrey Housing Project in Mexico, which gained Elemental S.A. a Design Museum Designs of the Year nomination in 2010 for its innovative solution to low-cost, self build social housing.
"Alejandro Aravena has demonstrated brilliantly that a sophisticated approach to the way that we design and build can make a real difference to the seemingly intractable problems facing life in the exploding cities of Latin America," said Deyan Sudjic, Design Museum Director. "Working with PUMA, the Design Museum is exploring the many definitions of sustainability, which range from making the best possible use of limited resources, to the way that we live in cities."
This Annual PUMA.Safe Sustainable Design Lecture creates ongoing platforms for dialogue and engagement with cutting edge influencers to examine the subject of environmental impact and solutions for a more sustainable future.
It features seminal thinkers from the worlds of design, technology and science who are dedicated to exploring the interplay between society and the environment to contribute to a more sustainable future. The inaugural lecture was given in 2010 by Swiss designer Yves Behar.
"The Annual PUMA.Safe Sustainable Design Lecture, and our long-term partnership with the Design Museum are key elements to fulfilling a commitment to sustainability awareness and education through design," said Mark Coetzee, PUMAVision Programme Director; PUMA.Creative Chief Curator. "The lectures are part of PUMAVision's contribution towards realising a more peaceful, creative and sustainable world for generations to come by convening like-minded parties to explore some of the most critical issues facing society today."