Packaging Design Goes Hand-in-hand with Stabilo and Burgopak

Packaging Design Goes Hand-in-hand with Stabilo and Burgopak

STABILO International's latest product range, EASYergonomics experts, has been launched on the European market in an appealing, youth-orientated packaging style designed by Burgopak Germany. Targeted towards children and adolescents, the packaging design has drawn upon the theme of "human engineering," reflected through the unification of structure and image for an eye-catching and compelling retail solution.

A simple yet effective symbol of the hand has been utilised across the range of packaging, offering both an immediate indication of the product's function as well as enhancing the brand's shelf presence. To stimulate consumers' imaginations and attract their attention, the packs feature the hand as a clear window on the front of the pack, visually displaying the contents as an x-ray image.

Focusing on STABILO's dedication to innovative and ergonomic design, the packaging furthermore features the added benefits of a retail-ready hanging hook and user-friendly cartonboard structure. Two colour variations have been produced in blue and pink.

"We are proud that STABILO International has entrusted us with the task of designing and implementing the EASYergonomics experts pack," commented Benjamin Köhrich, Director of New Business Development at Burgopak Germany. "STABILO's broad mind and professional cooperation made it possible for Burgopak to make the most of our resources to the full extent, including production and logistics - resulting in a clear differentiation and productive outcome at the point of sale. The collaboration on this project was a pleasure. Thus we are looking forward to facing future challenges together with STABILO International."

Demonstrating positive results from a new creative collaboration with STABILO International, Burgopak Germany's expertise in design and packaging technology has reflected the same dedication that STABILO invests in developing its ergonomic pens.

With its ergonomic grip zones and shape appropriate for age and hand size, the STABILO EASYergonomic experts family provides correct pen posture for improving writing performance and success at school. The EASYergonomic Gift Set includes a beginner's pencil, filler-pen plus cartridge, mechanical pencil plus 3 refill-pencil-leads, ergonomic pencil for advanced beginners, eraser and a comprehensive booklet.