Packaging Design News
PepsiCo's Neon Zebra Primed to Disrupt Cocktail Mixer Category
PepsiCo has launched Neon Zebra, the company's first-ever line of non-alcoholic cocktail mixers, designed to meet the needs of a growing consumer cocktail mixer category.
SMAKK Creates Identity for Canopy Humidifier
SMAKK recently worked with Canopy to create earth-friendly packaging and playful, engaging designs to help launch the DTC brand, bringing a fresh creative voice to the skincare debate.
The Package Design Book 6
Pentawards has unveiled the sixth edition of its biannual book, showcasing the best packaging projects from its 2019 and 2020 awards.
JDO Named Best in Class at PAC Awards for Packaging Innovation and Sustainable Design
JDO's creation of a sleek, highly innovative reusable motor oil can for Shell Helix Ultra Net Zero Carbon has been recognized as Best in Class in Packaging Innovation and Sustainable Design at the 2021 PAC Global Leadership Awards.
Knockout Designs New Identity and Bottle for ZEO
Knockout recently created a new identity and bottle design for ZEO, a range of sophisticated, sensorial zero-alcohol spirits.
RB Designs Packaging and Brand Experience for 'Vanish Miracle Revives Colours'
Dragon Rouge recently worked with Reckitt Benckiser (RB) to develop packaging and brand experience design for RB's new 'Vanish Miracle Revives Colours' serum which helps people revive treasured clothing by removing the visible wear of garments.
Pentawards 2021: Call for Entries
The 2021 Pentawards, the leading competition exclusively devoted to recognizing excellence in global packaging design, is now open for submissions.
B&B Studio Refreshes Peter's Yard Positioning and Packaging
Peter's Yard recently worked with B&B studio on strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions.
PB Creative Delivers Dynamic Update for Axe in India
PB Creative has delivered a dynamic redesign for the Axe personal care range for the Indian market.
European Design Awards 2021
The 2021 European Design Awards is now open for entries. The annual award aims to bring together the best examples of communication design in Europe.
Packadore Collective Unveils 'Take Back' Packaging Concept
Packadore Collective has unveiled 'Take Back,' an innovative returnable and reusable takeaway packaging solution.
Pro Carton Young Designers Award 2021
The Pro Carton Young Designers Award is now open for submissions. The Award is free to enter and open to all students studying in Europe.
Seymourpowell Completes Extensive Brand & Packaging Renovation for Ribena
Seymourpowell has designed new branding and packaging for renowned British drinks brand Ribena.
Lewis Moberly Design Lefranc Bourgeois' 300th Anniversary Gift Boxes
Lewis Moberly has designed the packaging design for a range of four gift boxes that commemorates the 300th anniversary of Lefranc Bourgeois - the artists' materials brand used by generations of masters, including Van Gogh, Monet and Cézanne.
JDO Crafts Identity and Packaging for Norwegian Ice Cream Inspira
JDO recently designed branding and packaging for Inspira, a super-premium range of ice creams made with real, high-quality ingredients that awaken the senses, from Norway's oldest ice cream producer Hennig Olsen.
Echo Designs Packaging for Kleenex's Proactive Care Range
Echo recently designed packaging for Kleenex's new range of Proactive Care products that help consumers to adopt positive hygiene habits whilst offering a sense of reassurance and control amid the uncertainties of 2020.
Unilever Partners with PB Creative for New US Brand Launch
Inspired by stories about reclaiming your 'happy place' in these uncertain times, Unilever US Bath and Body team has partnered with PB Creative to design collections of bath and body products under the label 'Find Your Happy Place,' so people can immerse themselves in positive experiences shared by others.
Bluemarlin Redesigns Rowse Honey
Bluemarlin's redesign of Rowse celebrates the brand's innate connection to the wonderful world of nature, reinvigorating its standout across touchpoints and championing its support for honeybees and beekeepers across the nation and beyond.
Lewis Moberly Creates Identity for Coconutea
Lewis Moberly has created naming, brand identity and packaging design for Coconutea's Organic King Coconut water drinks.
Turner Duckworth Brews Up New Packaging for Taylors of Harrogate
Turner Duckworth has created a new modernized design and packaging for British coffee roaster Taylor of Harrogate.
Designalytics Announces Winners of Inaugural Effectiveness Awards
Designalytics, in partnership with Dieline, has announced the winners of the first-annual Designalytics Effectiveness Awards, recognizing package redesigns that have been instrumental in driving business growth for fast-moving-consumer-goods (FMCG) brands.
& SMITH Designs Branding and Packaging for Kib Herbal Tea Range
& SMITH designed branding and packaging for Kib, a new herbal tea range launched by East African specialty food company The Perennial Foods Group.
PB Creative Designs New Additions for Axe Collisions
Following the enormous success of the iconic Lynx Africa and Marmite brand mash-up, PB Creative has designed two new additions to the Axe (Lynx in the UK) collisions family.
Sunhouse Gives Twister a Positively Different Spin
Sunhouse Creative, working with the Wall's team at Unilever, has designed a new identity for popular ice cream lolly brand Twister, bringing out its intrinsically playful personality.
Bulletproof Revamps Cadbury Old Gold Brand Identity
Bulletproof recently redesigned the Cadbury Old Gold brand identity for Mondelez International. The agency was tasked with modernizing Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger generations.
Charlie Smith Designs Visual Identity, Packaging and Website for Breadblok
Charlie Smith Design has revamped the visual identity, packaging and website of Breadblok - a new bakery in Santa Monica creating gluten-free organic food.
B&B Studio Designs New Packaging and Identity for Natural Condiments Brand Dr Will's
B&B studio has redesigned Dr Will's brand identity and packaging. Launched in 2017, with a mission to make healthier versions of ketchup, mayonnaise and BBQ sauce, the brand relies on natural sugars and healthy fats to create products with zero compromise on taste - the raison d'etre of the condiments category.
FutureBrand Partners with Nestlé to Create New Customizable Superfood Drinks Brand: nesQino
FutureBrand has been working with Nestlé to create the entire brand identity for innovative new superfood drinks brand 'nesQino.'
Kiss Rebrands Bleiker's Smokehouse
Kiss recently rebranded Yorkshire smoked salmon producer Bleiker's Smokehouse. Kiss Branding was brought onboard to consolidate and refresh the long-established Yorkshire fish business' brand after it struggled to gain stand out in the smoked salmon category.
PB Creative Reinvents AXE Fragrance Platform for New Generation
The Axe brand team has continued its collaboration with PB Creative to reinvent Axe's premium fragrance platform across all markets.