The new light of spring is reflected in the home at H&M this season, with colour and brightness filling every room in the house. Strong colour is found in everything from cushion covers to bed-sets and bathtowels, while zigzag prints and sweet polka dots provide a styling contrast. Washed and unbleached linens provide a neutral touch, especially in the kitchen, where gardening motifs and florals are also key. Smocking and ruffles bring a sense of romantic bohemia, while a sense of retro is found with 50's style prints to bring fun and an optimistic spirit to the home.
"The coming spring is about light and natural colour shades, as well as bright colours - the big trend for spring 2012," said Evelina Kravaev Söderberg, H&M Home's head of design. "Decorate your home with mini-print cushion covers and bed linen in different prints for a mix-and-match look, while for a fun look there are happy fruit graphics for every room."
An accessible, inspiring range of fashionable textiles for the home, all at a great price.
Brights such as pink, orange, green and yellow, with neutrals such as grey, sand, and white, alongside greens of nature and soft floral tones.
The strong colours of fashion come into the home, as either single-shade pieces or in bold blocks, stripes and spots for a colourful luxury feel. The raw feel of an industrial bakery is key, as is the feminine romance of the spring countryside, with the vintage chic of the French countryside, all alongside fun retro 50s prints and patterns.
cotton, broderie anglaise, shiny velvets, raw linen, lace
Cushions in bold colours mixed with zigzags and stripes; raw linen table cloths and place-mats with floral or horticultural print runners and vegetable print tea-towels; sweet gingham bed sets, alongside lace or ruffle pillows; terry-towelling in multicoloured zigzagas, as well as 50s fruit bathtowels and butterfly bath mats.