Method hired Ted Booth as its newly appointed Principal. Ted will lead Method's global Interaction Design discipline, driving the company's creative approach to projects and adding a rigorous and comprehensive broad-based design experience to the company culture.
Booth rejoins Method after a near decade hiatus to continue leading the discipline he initially established: Booth was Method's first Interaction Design Director for the newly established company in 1999.
At that time, Booth hired and managed a team of interaction designers across two offices, grew the company's design service capabilities, and helped take the firm through the dot-com boom and bust.
In 2003, he left Method to explore an interest in integrated hardware-software design programs.
"I left Method to get off the desktop and focus on designing UI for physical products. Ten years ago, the emphasis was on the tangible object. The screen that happened to run some software was usually perceived as less important. Those days are over," Booth explained.
"Now, the emphasis and the value are in software. Straight hardware is commodity. What matters most is how a device is connected and the larger value that connectivity brings, and Method has always understood that."