Alessi unveiled its new Grow Watch at BaselWorld 2012. The watch, designed by Andrea Morgante - founder of Shiro Studio, features the expressive grooves and organic curves of Morgante's other designs for Alessi, the 'Megapetra' tray from 2011 and the 'Phylum' lamp, also introduced in 2012.
The inspiration for Grow Watch came from the muscle fibers found in our wrists, to create an 'external manifestation of certain intrinsic qualities of our body.' "The growth process often produces forms and patterns that all of us can instinctively relate to," explained Morgante. "This watch is more closely related to the muscle fibers of the wrist than simple mechanical watch components. Each element was designed to penetrate into the next in a harmonious way, allowing the watch to be perceived as a single organic entity rather than an assembly of parts. The linear grooves that permeate the watch from both ends of the strap and gradually grow in volume, define the morphology of the casing and the glass."
Part of the AlessiWatches licensing project, the Grow Watch is available in a variety of colors including orange, black, blue, yellow, and white, and is made from polyurethane. The introduction of this new design commemorates the tenth anniversary of the Alessi Watches collection.