Porsche Named Red Dot - Design Team of the Year 2012

Porsche Named Red Dot: Design Team of the Year 2012

Prof. Dr. Peter Zec, initiator and CEO of red dot, announced Porsche AG as the Red Dot: Design Team of the Year 2012. The award acknowledges the continuous design achievements of the automobile manufacturer as well as its entrepreneurial vision.

For decades, Porsche 911 has combined sportiness with everyday practicality, the art of engineering and design in a very special way. On a tightrope between tradition and innovation, Porsche has always succeeded in developing the 911 model further from one generation to the next while always remaining true to itself.

This is precisely the task that the head of design Michael Mauer along with his team of 80 staff from Style Porsche have been devoting themselves to since 2004. Whether it is the 911, the Cayenne or the Panamera - every model designed by the sports car manufacturer is always recognisable as a Porsche. The designers ensure that the absolutely distinctive Porsche identity is preserved using an evolutionary approach to design - a philosophy that documents the extraordinary design continuity and innovative power of the company.

"Like no other sports car - in fact like no other car at all - Porsche's 911 model stands for tradition and innovation in the truest and most symbiotic sense. The Style Porsche team achieves this balance to perfection and creates a fundamental product identity", commented Zec. "Quite apart from the 911 model, Porsche has continuously achieved great things. The successful introduction of the new generations of the Boxster and Cayenne as well as the launch of the excellent Panamera are unrivalled product coups."

filed under: Industrial Design
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