Frost* Eyes Up the Out-of-Home Ad Market with New Branded Industry Magazine

Frost* Eyes Up the Out-of-Home Ad Market with New Branded Industry Magazine

Eye has launched an exclusive new industry magazine featuring diverse opinion and comment on trends, technology and innovation in the sector. As part of its current global brand repositioning, the new publication is a pivotal piece of brand launch communication for Eye.

Designed by Frost*, The Annual is aimed at key customers and industry influencers.

"We wanted to create a truly relevant and engaging publication for our industry," said Renee Austin, Eye's Corporate Communications Manager. "It is a thought-leadership 'best of breed' annual. It will be opinionated and controversial. It will have a point of view.

For this to work, the design and production values had to be high-end and genuinely editorial. Frost's experience and world-leading expertise in editorial design made them the obvious choice to partner with in delivering this."

With contributors including Naked Communications' Adam Ferrier, Ant Keogh of Clemenger BBDO Melbourne and Mark Ritson from the Melbourne Business School, Frost* has designed a magazine that is bold, playful and highly graphic. Bringing to life the magazine's 'Brand Fame' theme, Frost*, led on this project by Design Director Carlo Giannasca, have embraced global brand guidelines whilst pushing boundaries to create an expressive and dynamic editorial design.