Barcelona-born Alex Trochut has designed a bespoke typeface, entitled Trojan, for Wallpaper*'s September fashion issue. Presented on the cover and throughout the magazine's fashion features, the font's aesthetic stems from Roman lettering, using the modern notion of minimalism to create a lettered silhouette which evokes a sense of the human touch and personality in the text.
Inspired by the current trend in modern calligraphy used by Wallpaper's favourite fashion houses, the font plays with very high contrasts so that they can be sized up and used large.
"I believe letters are like a mirror of the time in which we live," Trochut said. "That's why I think the human touch in writing is so relevant at the moment. We left the last decade with debts and no human values. We're not looking for the slick surface anymore; we're looking for content and authenticity, based on the past, personality and genuine identities. That's why lettering and calligraphy are perfect for our present times, because they're about celebrating nature and the beauty of imperfection."
"With our September issue showcasing beautiful and diverse pieces from gothic foundations, masculine brutalist identities to holy Madonnas, Trochut's personalised bespoke lettering was the perfect fit," commented Meirion Pritchard, Wallpaper* art director.
Trochut's body of work spans a vast array of brands including Nike and Coca-Cola.