AKQA collaborated with Google to develop Creative Sandbox, an open platform to surface and celebrate excellence in digital creativity to raise the bar and inspire more experiences & ads consumers love. By spotlighting truly breakthrough achievements in digital media, marketing and advertising, Creative Sandbox can help people re-imagine the possibilities of what can be done with technology and creativity.
At its core, Creative Sandbox is a crowd-sourced, social experience designed for exploration and inspiration. Agencies can upload their work to share the building blocks of the technologies and insights behind each project and how it came together.
Users express their appreciation with their votes and +1s with each vote changing the landscape, re-sifting the entries and creating an ever-evolving user experience. Additionally, recognizing that inspiration often happens away from a desk, Creative Sandbox is optimized for mobile devices so people can browse on the go.