Hermès Launches La Maison des Carrés

Hermès Launches La Maison des Carrés

AKQA has created La Maison des Carrés for Hermès, a pop-up e-store dedicated to the world of Hermès silk.

The illustrated site is inspired by a vision of the perfect physical store. Visitors wander through an array of ever-changing rooms, including a treasure chamber, saloon and color-mixing kitchen, all filled with more than 600 models of Hermès signature silks.

Illustrator, Pierre Marie, worked with Bali Barret and the AKQA team to craft the grand exterior and intricate interiors of the house, along with a spectacularly diverse universe of characters, in an instantly recognisable style brimming with humour.