Justice explains that just as this "third generation" (post-Revolution, post-Cultural Revolution) reaches for self-expression, China's government is making massive investments in design and innovation, supporting design and creative activities - including design education programs, innovation parks, and privatized companies - at the local and national levels. The goal is to stimulate economic growth and to establish China as a global creative power.
Influenced by Mao and Confucius, communism and capitalism, patriotism and cosmopolitanism, China's third generation will drive the culture of design and innovation in China, and maybe the rest of the world.
Justice describes and documents examples of Chinese design and innovation that range from ancient ceramics to communist propaganda posters. She then explores current award-winning projects in media, fashion, graphic, interior, and product design; and examines the lifestyle and purchasing trends of the "fourth generation," now in their teens and twenties.