Marco Piva has created a new window dressing concept for Bulgari. The new display was first introduced in Paris during the Biennale des Antiquaires, from Sept. 14th to 23th, and is now on show at all Bulgari stores worldwide.
The inspiration stems from the desire to make a great theatrical exhibition, different and innovative, able to showcase the aesthetics and manufacturing techniques of Bulgari creations in a fascinating setting of shapes, lights and colours, rich with references to the history of goldsmithing and Italian design.
The new window dressing concept emphasizes the quality and original, unmistakable style of Bulgari. The soft, realistic shapes of the exhibition elements have a clear artistic reference to the portraits by Modigliani, with the sublimely beautiful women's necks and faces, suspended in an eternal moment of elegance and expressed through the immaculate brilliance of ceramics, and the sheen of metal that defines the thin shelf supports and light sources as if it were molten gold.
The jewel in all its forms, materials and colours is thus glorified and is displayed so that it can be admired and desired in all its perfection.
The materials selected for the window dressing are metals, woods and ceramics embellished through the use of refined techniques, the result of a millennium of unequalled craftsmanship made current with the latest technologies.
The tubular elements supporting the lamps and the shelves are made from a special aluminium alloy whose surface has been treated with a finish of sparkling gold, the gleaming colour of luxury and class. Lacquered wood has been used to create the shelving to reflect and diffuse the light in the exhibition space.
Ceramics were used for the lamps and props, this being a material that symbolizes the strength and quality of Italian craftsmanship, as it can be shaped and used in such a way that the end result can vary from a prestigious work of architecture to a tiny, precious piece of jewellery.