DUCK Brings Healthy McDonald's Kids Cast to Life for Leo Burnett

DUCK Brings Healthy McDonald's Kids Cast to Life for Leo Burnett

Leo Burnett created a cast of animal characters to promote the healthy additions to McDonald's iconic Happy Meals. They have hired DUCK to bring the menagerie to life on screen.

DUCK Director Monkmus led a crack animation team that transported the energetic troop - a curious dinosaur, a hapless dodo, a super-strong ant, a ravenous goat - from the agency's drawing board to the screen, hand animating the characters to give the campaign a charming, classic look.

The crew mixed this Funky Farm crew with a series of upbeat jams telling the tale of a boy named Ferris and his McDonald's dining adventures with his animal friends.

The effort united DUCK's vast expertise in production, edit and post. "We have an unbelievable team here at DUCK," stated DUCK EP Mark Medernach. "In an era of ever-increasing reliance on high-powered machines, it's important to retain talent that can still handle classic skills like hand animation. I am very proud of the work we did here and the tremendous range of talent that it showcases."

filed under: Animation, Advertising
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