As the newest facet of its "What Moves You" brand campaign, Scion has launched a new program this week entitled Motivate that presents young self-starters in the creative arts community with opportunities to achieve their dreams by winning personal business mentors, up to $10,000 and Scion vehicles.
The evolving brand campaign debuted in late September. Now, custom "Motivate" versions of Scion's cross-media campaign elements from global creative agency ATTIK are set to debut in targeted television and cable outlets, while the print and online assets including Scion's new Motivate section on its website feature original illustrations that present different visions of entrepreneurship from the creative arts community.
"Scion has been helping people follow their dreams for nearly ten years," begins the copy from the new "Motivate" :30 TV spot. "If you've already started turning your passion into your profession, we can help you take it to the next level." Standing firmly on the positioning that has guided Scion since its official launch in 2003, the announcer concludes by saying, "It's what's inside that moves us. What moves you?"