LIGA 01 has created a 60 second CGI spot for the BMW featuring the 6 Series Grand Coupe.
When you look at a BMW, no matter from which point of view, you will instantly notice the distinct design characteristics that are unique to BMW. In order to highlight these elements, LIGA staged the quintessential features by playing with light and shadow on a high-class visual level, teasing the viewer with single details and slowly revealing the overall design.
In close collaboration with agency Interone in Hamburg/Germany, the LIGA artists developed the creative concept and light choreography, the virtual set, and produced print templates.