H&M will launch a men's capsule collection with Brick Lane Bikes of East London on March 7, 2013. The 11 piece collection combines the function of cycling wear with great city style for both on and off the bike.
Inspired by both vintage pieces and today's sports performance, the collection is made from more sustainable materials as part of H&M's Conscious work.
"We are extremely excited about the H&M for Brick Lane Bikes collection," commented Feya Buchwald, founder of Brick Lane Bikes - UK's first fixed-gear bike store, specialising in custom-made bikes built in their on-site workshop. "Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us. It is exactly what we are about, and what we do best."
Each piece of the collection has been designed to be worn on and off the bike, with functional details providing both performance and also style. Materials used include organic cotton, recycled cotton and recycled polyester, meaning the collection is as sustainable as cycling itself.