jumP has created a new playful spot for White House Black Market, showcasing the brand's impeccable business wear.
"The Heart of Workwear," directed by famed fashion photographer Ellen Von Unwerth at Serial and concepted by ceft and company new york, matches supermodel Coco Rocha's exuberant dance moves with a series of colorful ensembles.
True to Von Unwerth's signature style, the stark black & white palette and punctuated splashes of vibrant color come across strong through the keen editorial eye of jumP's Luis Moreno - with help from Assistant Editor David Johnston and expert VFX work by Poetica.