The Australian International Design Awards revealed the winners of its 2013 edition. This year, 66 products and services were awarded the coveted Australian International Design Award in recognition of innovation and design excellence in the prestigious design competition, presented by Good Design Australia.
The top prize of Design Award of the Year went to the Blackmagic Cinema Camera, a professional-grade video camera in a smartly designed compact size, with an intuitive user interface and affordable price tag that puts Hollywood filmmaking into the hands of the everyday user.
"A brilliant piece of design in every regard. This product is a showcase of what professional design can do when used effectively," the judges commented. "It will revolutionise the film industry and highlight Australia's capability to design and develop high technology products with global appeal."
The Australian International Design Awards attracted more than 250 entries this year ranging from cars to cameras, barbecues to baby strollers, kitchen tongs to computer tablets, personal accessories to portable radios, manufacturing equipment to homewares, and street furniture to scientific diagnostic equipment.
Judging took place in Sydney in May with six panels of Australian and international design experts assessing each entry against a rigorous set of criteria including form, function, quality, safety, sustainability, commerciality and innovation.
"The standard of entries in this year's competition has yet again raised the bar for design and innovation in Australia," commented Brandon Gien, Managing Director of Good Design Australia. "We are also excited to be joining Vivid Sydney to present the Australian International Design Festival that celebrates all things design and the importance of design thinking in business."