StyleShoots Enters the US with Revolutionary Photo Studio for Fashion

StyleShoots Enters the US with Revolutionary Photo Studio for Fashion

StyleShoots, a Netherlands based tech company, has developed a game-changing machine for the e-commerce business. Companies like Tommy Hilfiger, Marks & Spencer, Perry Ellis, Valentino, G-Star and Macy's are already using the StyleShoots machine to cut time and costs for high-resolution product photos for their e-commerce and catalogues.

StyleShoots is an all-in-one system comprised of an illuminated glass tabletop, daylight simulation lamps and a Canon 5D Mark II DSLR camera. The system is powered by an embedded Mac mini computer and controlled by the user entirely via an iPad running a custom app. Files are ready for web in seconds, because StyleShoots processes and exports in photos in custom sizes, qualities and formats automatically.

StyleShoots uses a unique dual-shot process to automatically cut out products. The process known as Auto Alpha takes multiple images and applies advanced software tricks. Particularly time consuming (sometimes impossible) items like fringed scarves, lace garments and fur coats are automatically delivered with a transparent background in seconds. Mastering backlight, camera and processing power, StyleShoots takes two photos - one with the LED backlight on, and one with it off. Analyzing over 20 million pixels across multiple images, it precisely cuts out the product and delivers true alpha transparency in less time that it takes to style the next garment on the table.

filed under: Fashion, Photography
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