Tooned 50 recreates the history of McLaren's cars and the champions such as Alain Prost, Ayrton Senna and Mika Hakkinen. The series also introduces a new character - a mysterious old mechanic, and features guest appearances from F1 legends such as Murray Walker, alongside Tooned's original cast of Jensen Button, Sergio Perez and Professor M.
"Using a high-end CG route means we can tap into McLaren's impressive heritage whilst recreating its legends in a contemporary way that engages youth audiences. This quality approach also means that the content feels more like watching a credible TV comedy series, so the marketing messages get baked-in in an engaging but unobtrusive way," commented Simon Whalley, Framestore's executive producer.
"Much of Tooned's success lies in the nature of our 50/50 partnership with McLaren, which gives us an intrinsic understanding of the brand and means we're able to proactively identify content-led marketing opportunities, rather than waiting for briefs. This is how Tooned 50 came into being and we're confident it will be even more successful than the original series."