Framestore created a tactile new installation for Tate Modern. Tate Modern welcomes around 5 million visitors through its doors each year, and shows work drawn from Tate's vast collection. Framestore's challenge was to take the massive amount of data from over 3500 of these artworks and create a fun, interactive and exploratory experience for a hugely diverse audience.
Part of Bloomberg Connects - Tate Modern's range of digital tools for visitor engagement - the finished Timeline of Modern Art is a beautiful and robust installation that allows visitors to discover the collection in a totally new and exciting way.
"It was fantastic working with Framestore on the timeline, creating something really innovative and user-friendly, and being able to open up the history of modern art in an exciting way," stated Ros Lawler, Tate's Digital Director. "Alongside our other Bloomberg Connects tools around the gallery, this timeline will give Tate Modern's millions of visitors a new way to engage with and explore the collection."
The timeline's custom-built software was developed by Framestore's Tom Schwarz and curated by the team at Tate. Over 3500 works by over 750 artists from Tate's collection of modern art are represented, with each piece arriving at the point in time it was created on a timeline spanning 125 years. The visual mechanism creates a captivating and hypnotic backdrop to the interactive experience, for visitors to enjoy both up-close and from afar, and key pieces, artists and movements are highlighted, prompting the user to touch to view and explore related imagery, video and information.
Photos: Andrew Dunkley