McLean Design Creates Packaging for Mothers LeatherTech

McLean Design Creates Packaging for Mothers LeatherTech

McLean Design has recently transformed the Mothers LeatherTech's product line to look more like cosmetics or skin care packaging than the usual nuts-and-bolts aesthetic common to the automotive category.

"Our team saw the need to position this revolutionary new product in a revolutionary new way," commented Ian McLean, founder and creative director at McLean Design. "The bold packaging is a huge point of difference in a traditionally conventional market segment."

Leveraging Mothers bold red equity, the contemporary styling epitomizes their forward thinking. Descriptors read like high-end personal care products with names such as Foaming Wash and Moisture Infusion Gel Cream.

Establishing a relationship between expensive leather interiors and sophisticated skin care and cosmetics helps drive home the value of the offering in a way that is both contemporary and persuasive.

McLean Design

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