Rdio's New Music Weekly series is a cutting-edge campaign that brings together the best in independent art and music with a series of original video pieces from visual artists around the world inspired by new music.
Opening doors to discovery of new talent in both fields, the campaign will deliver a new 15-second motion art video each Tuesday for 52 weeks that pairs an innovative visual artist with a buzz-worthy track from a new album release.
Blacklist artists Holbrooks and Tendril are among the first artists included in the series, taking inspiration from highly anticipated upcoming music from Gogol Bordello and Michael Franti.
"Discovery has always been core to the Rdio experience and we are continually exploring new ways to guide our listeners to new music," said Shana Fong, Marketing & PR Manager for Rdio.
"Art and music have always been intertwined as creative avenues for expression. Rdio's New Music Weekly series is a fresh and engaging way to be introduced to independent musicians while simultaneously being exposed to tremendously talented visual artists."