Some energy drinks may give you wings, but Motley Bird redefines flight. Creative collective PSYOP recently created an animated tribute to the new carbonated beverage with a delightfully dark display of beauty for Third Skin. The spot, entitled "Lovebirds," began airing November 21st.
The skillfully sketched piece opens with a single blossom blooming into a hand that forms the trunk of a tree made up of human limbs. Gracefully swaying appendages pluck flowers from its human branches, sending them skyward by way of bows. The airborne blooms peel away to a rich operatic piece (composed by Drazen at Q Department) revealing the only creatures of color in the black and white world - fluorescent pink and green hummingbirds. Laced with sexual undertones, the birds engage in an intoxicating ballet with each other and the filament of a flower, subsequently infusing the flora with color.
New York City-based PSYOP is an inspiring culmination of creativity, collaboration and production focused on providing visual solutions in motion for the advertising & marketing, video gaming, broadcast and music video industries.
Founded in 2000 by five creative partners, the company continues its insurgence into these industries with its distinct conceptual approach, collaborative nature and dynamically fresh aesthetics. Seamlessly blending the disciplines of design, animation and live-action directing PSYOP approaches elaborate challenges with extraordinary creative and technical flexibility providing unique solutions and design with meaning.
PSYOP's appropriation of the identity of the United States government's division of psychological operations represents a critical awareness of the power that advertising has and the importance of accurate and targeted communications. Their motto is "Persuade, Change & Influence"
PSYOP's work has garnered award recognition at, amongst others, the AICP, the Clios, the Broadcast Design Awards (BDA), ID Magazine and British Design and Art Direction (D&AD), and is receiving wide attention in numerous publications around the World.