Viceroy New York by Roman and Williams

Viceroy New York by Roman and Williams

Roman and Williams designed Viceroy New York has opened today, marking the next generation of luxury hospitality in Manhattan. Feeding off the vibrancy of the city that never sleeps and the iconic bustle of West 57th Street, Viceroy New York sets a new bar for modern Manhattan hoteliers.

Viceroy New York breaks the mold of typical midtown properties, catering to the most discerning tastemakers and trendsetters through a unique downtown aesthetic - without compromising on uptown sophistication. Roman and Williams has designed a building whose disciplined architecture gives it structure and clarity. Details such as over-scaled, fluted, cast-glass bricks at the street level, brass fluting at the base, and black muntined windows recall the neighborhood's pre-war structures and the glamour of nearby iconic locations.

"The building is laid out on a grid between two simple flanking walls; vertical steel struts run up the entire face of the building, which are the exoskeleton used to express structure," commented Stephen Alesch, Principal of Roman and Williams. "These are benchmarks of a Miesian approach. However, there is something unique about our method. Our grid of Neo-Miesian design looks further back with the choice of casement windows and muntins. So in fact, it is more pre-Mies than Neo-Miesian."

The timeless space boasts a striking double-height lobby, bespoke interiors and sweeping public spaces - which are enhanced by an exclusive custom fragrance created by scent curators 12.29. Viceroy New York's grand, yet understated, public spaces feature a combination of custom-designed and vintage elements, and signal the revival of the use of figured stone, a common element of New York City's 20th century buildings that has since faded to obscurity.

Roman and Williams has embraced the elegant and natural quality of Paonazzo marble by incorporating it as a key design element throughout the property. The hotel also features a fully equipped business center - including a meeting room, boardroom and function areas all complete with A/V capabilities - as well as a world-class Technogym fitness center and indoor swimming pool. At the rear of the lobby, the hotel's library is the home to a selection of hand-picked books, as well as Gerber Group's "cartender," which kicks off happy hour nightly with complimentary samples of inventive and seasonal "off-the-menu" cocktails from a vintage bar.

Photos: Viceroy Hotel Group