The 52nd D&AD Awards are now open for entries. This year, the not-for-profit awards scheme introduces 12 new categories to reflect changing landscape in creativity, advertising and design.
With some of the most talked about campaigns of the last 12 months being those that react in real time to world events, D&AD has introduced a Tactical Advertising category across four Juries: Press, Radio, Outdoor and Digital. Campaigns that responded to the news agenda or were created as one-off pieces will be considered.
In acknowledgement of another sector that has developed dramatically, two new categories for Mobile Marketing will showcase how brands are making the most of mobile technology to interact and engage with consumers. These are: UX, Interface & Navigation for Mobile Marketing and Use of Mobile Technology.
D&AD has also introduced three new categories for Innovation across its Integrated & Earned Media, Digital Marketing and Digital Design juries. The new awards are designed to celebrate those who are pushing the boundaries of technology across these disciplines.
D&AD is also calling on international creatives to rise to the challenge of achieving a White Pencil.
The deadline for submissions is January 29, 2014.
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