3D Interactive Props Unveiled for FIFA 2014 Launch

3D Interactive Props Unveiled for FIFA 2014 Launch

The Ambassadors has designed a series of 3D, interactive props to create buzz around the hotly-anticipated launch of FIFA 2014.

The FIFA 2014 launch website, created by AKQA, features the props, which include a van, a football sculpture and a sports stadium. The props can be viewed from every angle and each unlock a different area of the site.

"When we were approached to design and produce the FIFA 2014 interactive props, we knew it was going to be a challenge - but one we were very happy to rise to," commented Adam Janeczek, Art Director, The Ambassadors. "For a start, it was the first time that we had art directed and animated elements to be used on a website, within an interactive environment. Added to this, it required close interaction and a new way of working, between the design and animation and VFX teams. The whole process had a lot more in common with video game design than creating a TVC."