Signage plays a critical and ubiquitous role in how we orient ourselves within our built environment. Adopting an active and creative role, these supporting graphic markers elicit a deeper exploration of the interiority of a place. These compact icons also double as a strategic branding mechanism, introducing an engaging and memorable component between points A and B.
Effective and compelling signage achieves a challenging balance between standing out and blending in. Separated into two sections, You Are Here traces some of the world's most inventive interpretations and applications of wayfinding models today.
Outlining signage sets tailored for specific purposes, Directions in Graphic is a review of pictograms that expressively encode functions and space. Subsequently, Directions in Space demonstrates remarkable examples of how these 2D graphics are translated into volume, extending from parks to parking lot, and from exhibition graphics to building directory for malls, schools and residential complex.