Hidden Persuasion - 33 Psychological Influence Techniques in Advertising

Hidden Persuasion: 33 Psychological Influence Techniques in Advertising

Hidden Persuasion, a new title from BIS Publishers, analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques range from influencing essentials to more obscure and insidious ones. All techniques are supported by rich visual references and additional information on the psychology of behavior change.

Hidden Persuasion is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages.

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