The Society for Experiential Graphic Design has launched its 2015 Global Design Awards, including new Interactive Experience and Digital Experience Content categories that reflect the shifts that digital technology is creating in design for public spaces.
"At its core, our awards program will continue to be about the design projects that connect people to place," said Clive Roux, SEGD CEO.
"But we are seeing that design is now less about creating objects-a sign or a brand or even a media installation-and more about creating experiences. Digital technology makes that possible in many new and exciting ways."
The new Interactive Experience category reflects the fact that user experiences are increasingly complex, media-rich, and interactive. "No longer can designers assume they're creating one-way communications in the built environment," Roux noted. "Now the conversation must go two ways and often engages multiple users at once."
The new Digital Experience Content category recognizes the important role that content plays in experience design.
The deadline for entries is January 31, 2015.
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