Conceived by Uprising's Brian Schopfel and Benjamin Miles, this first-of-its-kind site uses nearly 100 stems from "Strangers to Ourselves" and earlier Modest Mouse releases, and allows fans to type in phrases (up to 96 characters) to generate custom remixes. The unique results also combine imagery from "Strangers to Ourselves," producing highly original audiovisual content that can easily be saved and shared online.
The underlying algorithm of the site compares common letter frequency data and generates stems and patterns to match, while also analyzing the sentiment of the submitted text and setting each remix's BPM accordingly.
"We all are really big fans of Modest Mouse, so this didn't even feel like work," said Schopfel, who just participated in the SXSW "Viva Album Art!" panel along with executives from The FADER, Tumblr, Loma Vista Recordings and Soundcloud. "We just wanted to create something truly unique and awesome for the band."
Key technologies for the project include Node.js, Ampersand.js, Timbre.js, Hello.js and Sentiment.js.