Universal Design Studio recently designed the interior of Mulberry's new store on the prestigious Rue St Honore in Paris. The interior emphasizes the personality of Mulberry with a sophisticated display of original British craftsmanship and architectural skill.
The store has been designed to present three distinct sections each specializing in different luxury products. A multi-tonal herringbone stone floor links the areas showcasing men and women's leather accessories, ready-to-wear, accessories, shoes and jewellery. The store's interior has been designed to create a calm atmosphere through the use of pale oaks, marble, luxurious leathers and limestone floors.
A dynamic lighting system has been set in place which changes the ambient mood over the course of the day and evening through the clever use of up-lighters which respond to the light outside.
British specialist designers have been commissioned by Universal Design Studio to bring a distinctive aesthetic to the interior. London-based textile artist Genevieve Bennett has created a bespoke leatherwork tile design that is used for wall panels, and award-winning English designer, Lee Broom designed a feature chandelier.
Personalisation is currently key to luxury and Universal Design Studio created an area for Mulberry's new Paris store to offer a bespoke monogramming service for leather goods. A circular stone and glass personalisation bar at the heart of the store will be a focus for customers to see examples of personalisation as well as French and British icons which are exclusively available at the Paris store.
At the rear of the store the Ready-to-Wear Room offers customers a more luxurious 'Dressing Room' environment to browse apparel and shoes. The sage green carpet, soft fluted walls, upholstered furniture and chandeliers create an atmospheric contrast to the open, external feel of the accessories areas.
"We are delighted to collaborate with Mulberry at this pivotal point in the brand's progression," commented Hannah Carter Owers, the director of Universal Design Studio. "It is a wonderful opportunity to debut the new store concept at scale in 'the capital of fashion', bringing the best of British design, artistry and craft to Rue St Honore - a truly iconic luxury destination."