Topp Helps Samsung to Create an Uncompromising Smartwatch Experience

Topp Helps Samsung to Create an Uncompromising Smartwatch Experience

Topp has been Samsung's design partner for the new Tizen-based smartwatch platform, driving the underlying UX framework that can now be found in the new Gear S2. To deliver this to the Korean giant, the team said goodbye to "best practice creativity" in favor of speed and iteration.

Hundreds upon hundreds of prototypes of the user experience were created using custom tools created for the challenge, and established new design processes.

While traditional design approaches may juggle a handful of directions over weeks or months, the Topp team created prototypes daily, putting more and more options on the table for review.

The result was a design approach that fully took advantage of technical capabilities.

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