The 2016 International Furniture Fair Singapore (IFFS), an exhibition with more than 30 years of experience as a major platform of design in Asia that gathers more than 450 exhibitors from about 40 countries, returns to the Singapore EXPO from March 10-13, 2016, in conjunction with The Décor Show and furniPRO Asia.
The fair has recently unveiled a new Brand Identity consisting of a new pay-off and a new logo that represent their commitment to connect people, inspiration and business. The new tagline 'Design, Inspiration, and Trade' represents IFFS' mission to be the premier launch platform in Asia for the furniture industry - one that connects people with trends and innovation, and one that inspires new ideas and fresh business opportunities. Embodying this new direction, the refreshed logo depicts connections, symbolised by diagonal and vertical planes meeting at intersections and joined by triangles that represent IFFS.
"Good designs stem from inspirational experiences, and a company with a winning product understandably receives positive attention. This, in turn, leads to higher chances of success from a business standpoint," stated Mr. Ernie Koh, Chairman of IFFS. "The three elements in the tagline share a synergistic relationship that ultimately promotes a thriving furniture industry. Here, IFFS plays the role as the connector that links 'design, inspiration and trade.'"
more: iffs.com.sg (172)