MUJI Opens North American Flagship Store in New York City

MUJI Opens North American Flagship Store in New York City

MUJI recently opened its fifth New York City location, located at 475 Fifth Avenue, at the corner of Library Way. The flagship store is the brand's largest location in the United States and features many elements never before seen in North America.

With approximately 3,250 square feet of retail space on the ground floor and 8,400 square feet below ground, the store includes special sections dedicated to embroidery; an Aroma Labo where customers can create their perfect scent from a selection of 48 types of oils which MUJI staff blends on-site; exclusive products like the new natural material knitwear; as well as a selection of books related to Japanese culture and design. In addition, MUJI Fifth Avenue stocks the company's wide array of products; all rooted in a simple, streamlined aesthetic and designed to highlight modesty, accessibility, and reduced waste. MUJI's main product line includes apparel, kitchenware, tableware, furniture, interior and storage accessories, stationery, skincare, bags and suitcases.

"New York City has long been one of the most important markets for MUJI so we feel it's important to have a strong retail presence here," commented Asako Shimazaki, President of MUJI USA. "Since MUJI's founding in 1980, we have continued to evolve the product collection and the ways in which our customers experience our stores. With the Fifth Avenue flagship, we are excited to further enhance how customers can understand and interact with the MUJI design ethos."


filed under: Retail Design
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