i29 designed the interiors of Room On The Roof located in the small tower on de Bijenkorf in Amsterdam, a unique spot in the historic heart of the city that has been converted into a cultural haven.
Together with the Rijksmuseum in Amsterdam, de Bijenkorf has invited national and international artists to work on their projects in the studio, ranging from performances, poetry and light art to dance, music, film and photography. Artist Maarten Baas will be first to use the studio.
Room On The Roof is fully equipped for the artists, with a telescope for enjoying panoramic views of the city, a bed for dreaming, a special menu for meals, and its Dam Square location providing a source of inspiration. The works resulting from time spent in Room On The Roof will be shared with the public. This could be through an exhibition in the store windows, an online live performance or an installation in or around de Bijenkorf.
"De Bijenkorf integrates retail, art, culture and design in order to surprise and inspire customers," commented Caroline Krouwels, Head of Creative at de Bijenkorf. "The tower is a prominent architectural component of the building on Dam Square and, with The Room On The Roof, it will also come to symbolize the creative innovation of de Bijenkorf."
Photos: Ewout Huibers