AEdifica Designs BonLook's First Concept Store

AEdifica Designs BonLook's First Concept Store

AEdifica recently designed a concept boutique for BonLook, located within the Fairview Pointe-Claire shopping centre. The contemporary, innovative space delivers a unique customer experience in the eyewear industry.

"The virtual world dips into the physical with this new concept store. After BonLook's early success with online sales, it was time to create a complementary, tangible connection to the brand," commented Ædifica Design Director Stéphane Bernier.

The boutique offers a fresh take on shopping for prescription glasses. There is no cash register or counter in this hassle-free environment. Customers carry out transactions in-store but online, as if they were shopping from home or a café. Human interaction is more relaxed, the experience more rewarding. The limited space inspired AEdifica's designers to create a minimalist layout with floor-to-ceiling mirrored walls that enhance the beauty of the frames on display and convey a sense of spaciousness.

Photography: Drew Hadley


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