Sleep, Europe's hotel design and development event which celebrated its record-breaking attendance last year has unveiled its theme for this year's show. "The Science of Tribes" is to be explored, interpreted, debated and re-imagined into the hotel context in the course of the two-day event on November 22-23 at The Business Design Centre in London.
The topic has sparked the imaginations of design heavyweights, with five international names confirmed for this year's Sleep Set competition in which concept rooms, re-imagined afresh every year, explore new perspectives in hotel guestroom design. Leading international practices Aukett Swanke and Gensler, each represented by their London studio, will be joined by cutting edge Tokyo-based Mitsui Designtec, award-winning interior design specialists Studio Proof, and WOW, the innovative Singaporean practice known for its outstanding hotel and resort design across Asia.
This year's topic gives participants and visitors the opportunity to explore the science of design by harnessing the Sinus Institute social model to identify attitudes that create tribes based on the shared values of their members, providing each Sleep Set designer a tribe for which they will be designing a guestroom. The tribes are: Aukett Swanke design for the Sensation Oriented Tribe, Gensler design for the Digital Avant Garde Tribe, Mitsui Designtec design for the Established Tribe, Studio Proof design for the Performers Tribe, and WOW Architects design for the Intellectuals Tribe.
"This year's Sleep Set theme is particularly thought-provoking - really getting under the skin of us as people - how we socialise and spend our time," said Nicola Law, Associate Senior Interior Designer at Gensler.
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