adidas has released a limited edition running shoe made from Parley Ocean Plastic, which is collected in coastal areas in the Maldives, and includes illegal deep-sea gillnets retrieved by Parley for the Oceans' partner organization Sea Shepherd.
The shoe was created with adidas' most innovative production method: adidas Tailored Fiber Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.
With the goal of developing and supporting new technologies to up-cycle ocean plastic debris, adidas and Parley for the Oceans have worked over the last year to turn ocean plastic into technical yarn fiber that can be used for performance products. This shoe is the first in a series of products that adidas can now produce using Parley Ocean Plastic.
"This is an inspiring partnership between adidas and Parley," commented Zinedine Zidane. "What adidas and Parley is doing, by turning waste into a running shoe, shows that even waste that is harming the planet can be used to create something special."
People around the world have until the end of July 2016 to enter a creative Instagram contest to earn one of the 50 available pairs.