Mullen Lowe Indonesia recently approached Cirkus to be involved in Unilever's brand new global campaign for Paddle Pop.
The work included the re-design of existing characters - Romain Borrel led a team of illustrators and 3D modelers to come up with a fresh new look for Max, Leena, Higga, Twitch and Spike, and transform them to suit a 21st century pre-teen market; giving them distinct personalities to be used on packaging as well as on all animated content.
Along with a young Boy and Girl, they feature in the two spots executed by Cirkus, Duo Pops: Flying Fox and Twister: Higga's Lab. In both spots, Max the Lion and the Boy show us just how fun the Paddle Pop ice creams can be.
Cirkus also produced a bit of live action for the campaign - this was shot on location in central Auckland's Albert Park with a fantastic Kiwi crew, and used as consumption shots for a version of both films.