DesignLSM Designs Via Carluccio's Tottenham Court Road

DesignLSM Designs Via Carluccio's Tottenham Court Road

DesignLSM have recently completed the interior design for Via Carluccio's in Tottenham Court Road. The new fast casual concept from the Carluccio's brand combines their authentic Italian food with efficient and speedy service for busy Londoners on the go.

DesignLSM's brief was to create a natural extension of Carluccio's existing deli offer, adopting a simple yet bold interior to reflect the quality and authenticity associated with the brand. DesignLSM's designers utilized a minimal palette of materials made up of concrete, light timber and bespoke vinyls, maximising the natural day light of the space and allowing the fresh and vibrant produce on display to be the main focus. The ceramic works of the late Italian designer and architect Gio Ponti inspired the striking design of the wall coverings giving 'Via' a separate identity from its parent brand.

Photography: James French

filed under: Retail Design
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