Digitalization is shaking up brick-and-mortar retail worldwide. Online stores are ahead in some industries, but retailers are leveraging new shop concepts and digital POS technologies to deliver new services and experiences.
The Digital Retail Award 2016 aims to honor bold digital POS projects launched by advertising and digital agencies, retailers, and brand manufacturers and distributors.
The competition seeks entries that accompany the customer during the purchase process, create an emotional shopping experience, or merge online and offline channels in meaningful ways.
The award will be presented at viscom, the International Trade Fair for Visual Communication. The deadline for entries is August 26, 2016.
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