Lexus is calling for entries for its 2017 Design Award. First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future.
The theme for this year's competition is YET. "At Lexus, our Yet philosophy gives us the courage to combine elements that at first seem incompatible - superior ride comfort YET exhilarating driving dynamics - for example," explained Lexus International Executive Vice-President Yoshihiro Sawa. "With Yet, we don't compromise; we harmonize to create synergy that reveals unexpected yet amazing new possibilities. Yet is the catalyst that triggers breakthroughs, the spark that ignites an explosion of creative potential. Yet drives Lexus to explore visionary frontiers of design and technology that will shape tomorrow's mobility."
The deadline for applications is October 16, 2016.
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