Rolf Sachs has created new limited edition camera for Leica. The new camera brings together the iconic Leica rangefinder technology and Sachs's distinct artistic product design.
The combination of unusual materials and the artist's signature bright red colour palette, lends the camera an unexpected look. This special edition is limited to only 79 sets for the worldwide market and will be available exclusively at select Leica Stores from November 2016.
Sachs's primary goal in designing the camera was driven by a utilitarian approach. Known for adapting existing materials and placing them into new, unexpected and surprising contexts, Sachs sought a specialist grip material that would respond to the scale of the camera with millimetre precision.
Following in-depth research into materials that have strong 'gripping' properties and are traditionally applied in other manufacturing industries, Sachs decided on a red 'ping pong' rubber, usually used on table tennis bats. This material adds practical tactility to the camera, while simultaneously creating an entirely new haptic experience. Additionally, the limited edition features a black paint finish and subtle customizations, making use of striking scarlet red engravings to optimise the usability of the product, adding a creative twist to its standards. The thick woven black cotton shoulder strap can be knotted to use as a secure hand-strap and the original accessories, such as a wooden toothbrush to clean the specialist rubber and a natural goat brush "Staubpinsel" to clean the lens.
"For many photographers over many years, the Leica M has been a passionate love affair," Sachs commented. "Its functionality and iconic design attracts me as an artist and an avid user. I am thrilled for the opportunity to 'undress' the camera and create a new look, surprising as much as functional. Applying a material that has never before been used as an easy-to-grip camera surface, created a striking aesthetic and a unique tactility."