Bluecadet's Anti-Defamation League Site Redesign Takes the Battle Digital

Bluecadet's Anti-Defamation League Site Redesign Takes the Battle Digital

Bluecadet recently refreshed the Anti-Defamation League website, equipping this bastion of human rights protection with a very modern tool to battle hate and promote respect at a crucial junction in American history.

Founded in 1913 with a mission to combat anti-Semitism, over the past century the ADL's mission to protect and enhance human rights has expanded to include voting rights, First Amendment rights, LGBTQ rights, support for immigration reform, and combating anti-Muslim bias. The organization may be over a century old, but in the current political climate, their mission is as relevant and important as ever.

Whether it's an educator looking to eliminate bullying and cyberbullying from their campus, a law enforcement official investigating a hate crime, a journalist on deadline in search of ADL's position on breaking news, or an average American who feels moved to make their voice heard, Bluecadet created a streamlined, easily updated website with the needs of ADL's many constituencies in mind.

The result was a site that is equal parts resource, bully pulpit, and organizing tool designed for a wide array of users, from journalists to activists to law enforcement officers. The new is far more than a bully pulpit-it's the doorway to an organization focused on a holistic approach to promoting tolerance and respect.


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