JIDK Renovates Intent Media's NYC Office

JIDK Renovates Intent Media's NYC Office

When Intent Media, a five-year winner of Crain's New York Business' Best Place to Work, needed to renovate their 25,000 square foot office to reflect their values, they called on JIDK to transform the traditional, segmented office space into an open, non-hierarchical space complete with the unique touches in line with contemporary office ideals.

The two-story open office is bright and spacious to accommodate the CEO's preference for management sitting with staff, while the variety of workstations provide flexibility for the staff's day-to-day needs. From phone rooms and conference rooms to a stand-up meeting room and game room, the office features countless settings for privacy and collaboration. An expansive canteen space with a stage, projector and tiered seating and an outdoor patio is also a favorite escape amongst employees.

To further Intent Media's mission for a thriving company culture, the former tenant's exclusive corner office with sweeping views of the Hudson and lower Manhattan was transformed into a lounge and game room now filled with large sofas and bean bag chairs. Additionally, several spray art murals completed by employees a large inflatable Koons-esque balloon dog, is referential to the company's dog friendly policy, decorate the space.

The color palette of the space also reflects the company's playful attitude while increasing wayfinding efficiency. Primary work zones are grounded by shades of calming blue while the various breakout spaces sport orange and red carpeting, believed to boost creativity and collaboration. Meanwhile, tertiary zones such as the yoga/gaming studio have purple carpeting, conducive for active work.

Photography: Peter Kubilus

JIDK

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