The ADC has announced the winners of its 96th Annual Awards. McCann New York's "The Field Trip to Mars" for Lockheed Martin racked up the accolades at the global awards gala in New York with eight ADC Gold Cubes and a coveted ADC Black Cube in Digital for best in discipline.
The impressive performance helped McCann sweep three cumulative awards, as McCann New York was named Agency of the Year and Digital Agency of the Year, and McCann Workgroup was named Network of the Year, based upon total awards won across all disciplines and categories.
Other top global winners this year include Dentsu, Tokyo, with 24 ADC Cubes overall; Leo Burnett Chicago with three ADC Gold Cubes and the ADC Black Cube for best in discipline in Advertising for "Van Gogh BnB" on behalf of Art Institute of Chicago; BBDO Dusseldorf with two ADC Gold and five Silver Cubes for "Pepsi Light - Iconic Moments" for Pepsi Deutschland GmbH; and Goodby Silverstein & Partners, San Francisco, with two ADC Gold, one Silver and five Bronze Cubes for a variety of work.
SILO, The Hague, The Netherlands, received two ADC Gold Cubes and a prestigious ADC Designism award recognizing best in discipline for work that drives social good, all in Design for its "Zaans Medical Centre Healing Environment" for Mecanoo Architects and Zaans Medical Centre.
Two other ADC Designism awards were presented: one in Advertising to BBDO New York for "Evan" on behalf of Sandy Hook Promise, and the other in Digital to The Partners, London, UK for "Visual Identity conducted by Sir Simon Rattle" for London Symphony Orchestra.
In the student awards, School of Visual Arts, New York, had a stellar night, winning six ADC Gold Cubes and 16 Cubes overall. Art Center College of Design, Pasadena, CA, picked up three ADC Gold Cubes and a total of nine Cubes.
"It's always an inspiring night when the industry comes together to celebrate and elevate the world's best creative work at the ADC Annual Awards," said Michael O'Rourke, ADC executive director. "ADC began as a progressive force back in 1920 as the first creative organization for the commercial arts. It's an honor for us to continue that legacy under The One Club for Creativity and salute all of this year's winners for work that truly represents the best in global craft, design and innovation."