Foscarini unveiled its new lighting collections at the company's new Soho space during the 2017 NYCxDesign. Showcased through a lively display by Ferruccio Laviani, this year's introductions include innovative new products from new design collaborations as well as familiar names.
Laviani's presentation concept goes with the spirit of Foscarini. A series of dark and stern panels face visitors when they enter the space, and spell out Foscarini in oversize, bright red letters. As guests walk inside, they see the reverse side of the panels lined with a vibrant, wild pattern, revealing the new designs. To Laviani, this represents the adventurous, creative heart of the company inside its serious exterior.